Thursday, October 25, 2012

The White Mana Myth

It is an assertion repeated all over the internet. Lent credence by no less than The Gray Lady herself, The New York Timesit appears to be almost universally accepted, and wholly unchallenged. I am speaking of the common belief that the White Mana Diner in Jersey City, New Jersey, made its debut at The Fair as "The Diner of the Future".





Like probably dozens before me, I made the pilgrimage. After a ride on the PATH train, and a short walk through some rather dicey areas on a very hot day, we enjoyed some sliders that were certainly tasty, even if they could hardly lay claim to the title "Burger of the Future"!

I wanted it to be true, I really did. I wanted to believe that I was actually sitting and eating in a restaurant that had been at The Fair. That the burgers I was downing were the direct descendants of that first ground beef served up to hungry Fair-goers in 1939!

But, you know what? I don't believe it. In the three years since my visit to Jersey City, I have not been able to find one shred of documentary or corroborative evidence that the White Mana Diner (or any other diner, for that matter) was ever at The Fair.

It does not appear in any guide book. It does not appear in Crosby Gaige's "Food at the Fair". It does not appear in lists of places to eat distributed at The Fair. Surely, something as important as "The Diner of the Future" would have been advertised and promoted.








Where's the BEEF!?

























Then there is the question of time. By all (the accepted) accounts the diner was bought and moved to Jersey City in 1946--a full six years after The Fair closed. While it is certainly possible that the diner operated somewhere else between 1940 and 1946, this begs the question: where was it during the War? The "official" account makes no mention of this period, and with all we know about war-time economy and rationing, I find it nearly impossible to believe that such a heap of metal was allowed to lie about undisturbed and untouched for the duration, when even the Oscars were made of plaster because every ounce of metal was needed for the War effort.

So here's the challenge, and remember, I'd really love it if the White Mana myth were proven to be true. I will give $100 to the first person--any person--able to provide documentary and corroborative proof that the White Mana Diner in Jersey City (or its sister in Hackensack, for that matter) was, in fact, at The Fair in 1939.

Now the fine print: documentary and corroborative proof MUST be in the form of a PHOTOGRAPH of the diner in situ at The Fair, and recognizable as such (i.e., another establishing landmark or landmarks such as the Trylon and/or Perisphere must be visible), and/or a LISTING of the diner in an official Fair publication, one that is generally recognized as authentic by the average Fair enthusiast and/or collector. Good luck!

1 comment:

  1. I looked, but couldn't find a good photo... I'm guessing it was the hotdog or hamburger stand (for children?) at the Town of Tomorrow.
    https://www.1939nyworldsfair.com/Ponderings/Hot_Dogs.htm

    Do you recognize it in any of these videos?
    https://www.youtube.com/watch?v=txkVrDf9zCE

    This guy's got a ton of stuff
    https://www.youtube.com/watch?v=YkNyHqjgPYo

    According to this site:
    https://www.pinterest.com/pin/525865693959526250/
    It was called the “diner of the future” and an “Introduction to Fast Food.”

    The Kraft diner has a photo below
    https://ny.eater.com/2012/6/19/6581073/a-food-tour-of-the-1939-worlds-fair


    Dairy Bar Stand here:
    https://www.mcny.org/story/world-tomorrow

    Some prototypes exist:
    https://loop48.com/bump/new-york-worlds-fair-1939-hot-dog-stand/
    https://archswc.cooper.edu/Detail/objects/20569
    https://archswc.cooper.edu/Detail/objects/20552

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